On November 11th, it was reported that Ideal Automobile issued an internal announcement announcing multiple organizational and personnel adjustments. The "Organization Department" and "Human Resources" under the Organization and Finance Group are integrated into the "Human Resources" and merged into the Product and Strategy Group; The organization and finance group has been renamed as the CFO functional group. Yang Haishan has been appointed as the head of human resources and will report to Li Xiang, CEO of Ideal Automobile. Previously, the person in charge of human resources reported to CFO Li Tie. After this adjustment, he reports directly to Li Xiang, which means that Li Xiang will personally manage the company's organizational structure and personnel adjustments.
Yang Haishan is a senior employee of Ideal Automobile, serving as the Director of After sales since October 2016, fully responsible for the construction of the after-sales system and other related work. Previously, the person in charge of Human Resources of Ideal Auto had undergone adjustment. Li Wenzhi, the former person in charge, was a veteran of Huawei. After joining Ideal, the change from OKR to PBC performance model was promoted. However, this model had adverse reactions last year, leading to vicious competition among the sales team. In July of this year, Ideal Auto reintroduced OKR, while Huawei executives such as Zou Liangjun withdrew from management positions.
Li Xiang currently directly manages the product line, brand, strategy and other teams related to the automotive business, while also investing more energy in the AI field. Although Li Xiang has stated that Ideal Auto aims to become a leading global artificial intelligence company in the future, the current AI business investment is mainly focused on the field of assisted driving, and many AI experts have been lost this year. In terms of company operations, Ideal Auto's delivery volume has been surpassed by NIO and Xiaopeng, and its performance in the capital market is not as good as NIO's. In adversity, ideals need to find more effective ways to stabilize the business market and stabilize military morale. The return of HR management authority to Li Xiang's hands this time may indicate a change in the ideal way of personnel management.
