Recently, the Ningbo Municipal Bureau of Culture, Tourism, Radio, Film and Television issued the "Ningbo Tourism Scenic Area Transformation and Quality Improvement Action Plan (2025-2027)".
According to the Action Plan, by 2027, one world-class tourist attraction and one resort will be cultivated; There have been over 2 national level tourist resorts, over 2 national 5A level tourist attractions, over 6 million level core scenic spots, and over 95 national 3A level or above tourist attractions in the city; The total investment of cultural and tourism projects in scenic areas exceeds 30 billion yuan, striving to receive over 70 million visitors and generate a total operating revenue of over 3 billion yuan in A-level tourist attractions.
The Action Plan clearly proposes to optimize experiential amusement and normalize performing arts.
Promote the cultivation of new immersive experience spaces for smart tourism in scenic areas, and accelerate the widespread use of digital technologies such as virtual reality and artificial intelligence in amusement projects. Develop "immersive" cultural and tourism experiences, encourage scenic spots to create experiential projects, develop red script killing, real-life theater, role-playing and other experiential projects, enhance the sense of experience, storytelling and interactivity of the projects. By 2027, cultivate no less than 10 pilot projects for immersive experience new spaces in smart tourism, and cultivate no less than 10 top tier popular tourism products.
Encourage scenic spots to develop performing arts works, innovate immersive performing arts spaces, and create performing arts brands. Selecting different types of public welfare cultural and performing arts activities such as intangible cultural heritage, music, song and dance, and drama to enter the scenic area, promoting art schools, cultural venues, performing arts associations, and other cultural workers, folk artists, and volunteers from all walks of life to enter the scenic area and carry out regular art exhibitions and performances. By 2027, organize and carry out no less than 300 cultural and artistic activities in scenic areas, and achieve a coverage rate of over 30% for performing arts programs in tourist attractions throughout the city.
At present, with the deep integration of digital economy and real economy, the cultural and tourism industry is undergoing a dual reconstruction of value and pattern. In April of this year, the Department of Culture, Radio, Television and Tourism of Zhejiang Province, the Department of Economy and Information Technology of Zhejiang Province, and the Zhejiang Provincial Data Bureau jointly released the "Three Year Action Plan for Innovative Development of Smart Tourism in Zhejiang Province (2025-2027)", injecting policy impetus and development vitality into accelerating the transformation of smart tourism in Ningbo.
In recent years, Ningbo has adhered to the concept of "smart leadership, innovative development" and has carried out many explorations in the field of cultural and tourism digitization. Nowadays, numerous tourist attractions and cultural venues in Ningbo cleverly integrate regional cultural characteristics, utilizing digital technologies and equipment such as virtual reality, augmented reality, augmented reality, augmented reality, mixed reality, metaverse, naked eye 3D, holographic projection, etc., to accurately focus on key aspects such as cultural tourism experience and business scenarios.
These immersive and interactive innovative applications have successfully broken through the limitations of physical space and historical time, allowing historical relics to speak out vividly and cultural tourism scenes to be within reach, bringing tourists a more profound and vivid experience. Projects such as the Flying Cinema (Poetry and Painting Zhejiang) Digital Content Display Project, the Fantawild Oriental Divine Painting Experience Service Project for "N ü wa Mending the Sky", the Ningbo Scenic Area Twin Online Project, the Maitreya Five Sons Digital Human Cultural Tourism Big Model Application Project, the Fantasy Martial Arts Walkthrough Experience Project, the Immersive Exploration of Spiritual Space, the "Perceived Nature" Immersive Digital Interactive Experience New Space, and the AI Book Assistant Smart Immersive Children's Reading Project are all typical representatives.
Among them, the MRRide project "N ü wa Mending the Sky" in Ningbo Fantawild Tourist Area uses mixed reality, orbit tracking, stereoscopic optical imaging and other technologies to immerse tourists in ancient times; The Palace Museum Calendar 2025 utilizes AR technology to bring the cultural relics in the calendar to life, providing users with a brand new cultural experience.
In addition, to promote the development of the metaverse industry, Ningbo is focusing on building the Yongjiang Software Industry Park platform. The industrial park is positioned as the "Ningbo Metaverse Industrial Park" and has attracted a number of well-known metaverse related enterprises such as China Mobile Yonglian Base, Shanghai Prism Electronic Sports R&D Center, and Beijing Xianghui Technology Accelerator to settle in. According to the Zhejiang Province Metaverse Industry Development Action Plan, it is expected to drive the scale of related industries to exceed 200 billion yuan by 2025.
