Former CEO of Honor, Zhao Ming, quietly joined Zhijie

Tan Si Automotive 12 Aug 2025 18:41

On August 7th, at Huawei headquarters in Shenzhen, Chery and Huawei officially signed the "Smart World Brand Strategy 2.0 Cooperation Agreement", announcing a joint investment of over 10 billion yuan, the establishment of a 5000 person R&D team, and the establishment of an independently operated "Smart World New Energy Company". At the same time as the official announcement of the signing, news spread online that former Honor CEO Zhao Ming had quietly joined the Smart World team. At present, Huawei has not officially confirmed this news.

Zhao Ming joined Huawei as an algorithm engineer in 1998 and was appointed to take over the Honor brand in 2015. In just two years, he led the company to become the No. 1 Internet mobile phone brand in China with 49.68 million sales in 2017. At the 2019 Honor 9X press conference, Zhao Ming's statement "There is a legend in the martial arts world that whoever obtains the Kirin chip will win the world" ignited the entire network, coupled with strong product strength, making this model "kill through" in the thousand yuan machine market. In January of this year, Zhao Ming resigned from his position as CEO of Honor due to health reasons. In the following five months, the industry kept speculating about its whereabouts. It is rumored that it joined ByteDance to take charge of AI intelligent terminal business, but it was officially denied.

If I hadn't left Huawei at that time, I should be able to replace Yu Chengdong as Huawei's terminal CEO now, and even alleviate his burden at the Hongmeng Zhixing press conference. ”Industry observers have pointed out. Yu Chengdong's recent move of personally bringing in dozens of experts who have created popular products from Huawei to join the smart world has provided more room for imagination for Zhao Ming's joining. At present, Zhao Ming has not responded to the rumors. His latest Weibo post is in May, with only seven words: "New journey, set off again

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