On October 11th, the Beijing Municipal Bureau of Economy and Information Technology and the Beijing Municipal Bureau of Culture and Tourism issued the "Implementation Plan for Promoting High Quality Development of Industrial Tourism in Beijing (2025-2027)".
According to the Implementation Plan, by 2027, we aim to achieve an annual industrial tourism population of 20 million and an industrial tourism revenue of 3 billion yuan, and create 5 industrial parks that showcase new quality productivity. Based on well-known tourist factories and boutique museums, create around 10 popular industrial tourism spots.
The Implementation Plan proposes to create a "must visit" industrial park for visitors to Beijing, construct popular "specialized, refined, trendy and new" locations, and enhance the digital technology experience.
Support the inheritance and promotion of industrial culture in industrial heritage parks represented by Shougang Park and 798 · 751, upgrade and create exhibition, performing arts, and cultural innovation spaces, and shape them into cultural and tourism highlands that are "walkable, playable, and immersive"; Strengthen the linkage between urban and rural areas, integrate functions such as research and development manufacturing, technology display, interactive experience, and cultural and creative consumption around fields such as robotics, commercial aerospace, and high-level autonomous driving.
Support well-known enterprises in the fields of new energy vehicles, branded consumer goods, time-honored brands, and arts and crafts, promote corporate brand culture, increase immersive experience scenes, and become themed tourist factories. Guide the upgrading of museum quality in industries such as aerospace, automotive, railway, and industrial aesthetics, support key enterprises in building new themed museums, and create a high-quality industrial museum system that emphasizes both study tours and exhibitions.
Supporting industrial tourism parks and popular locations to take the lead in applying digital technologies and equipment such as artificial intelligence, metaverse, and autonomous driving, creating high-quality scenes that integrate cultural display, interactive participation, leisure consumption, and full time and space immersion, developing digital industrial tourism products, exploring the integration of "online virtual interaction+offline real-life tourism" service models, and providing tourists with panoramic and intelligent tourism experiences.
In recent years, industrial tourism has become a popular trend worldwide. The Volkswagen Museum in Wolfsburg, Germany, attracts millions of visitors every year to immerse themselves in the charm of automotive culture; The Heineken Beer Experience Center in Amsterdam, Netherlands, immerses numerous tourists in its unique beer culture; The Japanese White Lover Factory creates a fairy tale like romantic world with chocolate.
Nowadays, this trend has also spread to China, and many factories have become "popular check-in spots" for internet celebrities. Xiaomi's car factory quickly became popular after opening for visits; Yushu Technology's visit tickets have been inflated to 3000 yuan and are still in high demand; The Rocket Model Exhibition in Beijing Shougang Park, the "Sour Bamboo Shoot Fermentation Workshop" in Liuzhou Luosifen Industrial Park, and the "Drunken House" in Qingdao Beer Museum have all become popular tourist destinations.
Beijing, as an important birthplace of modern Chinese industry, an important formation place of the new Chinese industrial system, and a pioneer in promoting new industrialization, has formed an industrial culture that combines historical accumulation and innovative characteristics. Shougang Park and 798 · 751 are typical representatives.
Shougang No. 1 Blast Furnace · SoReal Science Fiction Park covers an area of 22000 square meters. Relying on a century old industrial site, it retains the original structure and style of the blast furnace, integrates cutting-edge technologies such as 5G, XR, edge computing, and digital twins, and builds a fully immersive space exploration themed science fiction complex, with a virtual reality museum, immersive theater, VR E-sports, and other diversified experience projects.
Beijing also has the largest immersive compound VR cinema with an area of 3500 square meters. The first batch of 8 VR films to be released, such as "Tang Dynasty Mysteries: Journey to the West" and "Mars Exploration", allow visitors to instantly enter various scenes by wearing VR glasses, such as diving deep into the sea, exploring Mars, experiencing the apocalypse, teaming up for exploration, or traveling through the dinosaur world and dreaming back to the Tang Dynasty.
Industrial tourism is a new form of tourism that integrates resources such as production processes, site landscapes, and brand culture, providing the public with diverse services such as sightseeing, consumer experiences, and science education. The National Industrial Tourism Development Outline proposes the creation of 1000 industrial tourism demonstration sites, 100 industrial tourism bases, and 10 industrial tourism cities. The tourism plan for the 14th Five Year Plan will elevate industrial tourism to a national strategy and promote the deep integration of industry and cultural tourism.
In response, Sichuan Province has released the first batch of 20 metaverse industrial study tour sites, with "industrial cognition+cultural inheritance+practical study" as the main line, using metaverse technology to build immersive experience scenes, promote diversified collaboration between industry, culture and tourism, and education, and inject new technological impetus into the construction of a new industrialization and cultural tourism strong province in Sichuan.
Among them, the Metaverse Intelligence Experimental Factory is the first 1000 square meter level metaverse comprehensive practice base in Southwest China, integrating cutting-edge technologies such as XR, AI, virtual production, and digital twins, and building a metaverse technology integration platform that integrates "content co creation+scene experience+system scheduling", providing operable, trainable, and evolving immersive learning scenarios.
According to data from Zhongyan Puhua, the global industrial tourism output value accounts for about 10% -15% of the total tourism output value, and China currently accounts for less than 5%, with huge development space. Industrial tourism, which combines knowledge, experience, and fun, is becoming a highly promising new growth point in the cultural and tourism market.
