Recently, the People's Government of Xuanwu District, Nanjing issued the "Several Policy Opinions of Xuanwu District on Promoting the High Quality Development of Digital Cultural Tourism Industry". This is the first policy in Nanjing specifically targeting the digital cultural and tourism industry.
This policy includes four key tasks and eight specific measures, with a total annual funding of about 10 million yuan, to support new forms of cultural and tourism enterprises, platforms, and projects such as digital content creation and distribution, digital cultural and tourism platforms, digital cultural and tourism experiences, digital media technology research and development, digital entertainment, and metaverse technology that operate in physical entities.
Focusing on the entire cultural tourism industry chain, cultivating a group of big data, artificial intelligence VR、 Breakthrough, driving, and demonstrative cultural and tourism industry projects such as the metaverse.
Supporting market entities to rely on tourist attractions, cultural and museum venues, leisure blocks, industrial parks, industrial heritage, key cultural relics resources and other places, using digital technologies and equipment such as AR, VR, holographic imaging, etc., to reshape new scenes of tourism experience, create a number of immersive digital cultural and tourism experience spaces and consumer products with unique Xuanwu characteristics and cultural heritage, high online and offline traffic, and online presence integration. For high-quality digital cultural and tourism new scenes, products, activities, etc., the total support amount shall not exceed 1 million yuan per year.
Support enterprises to use new technologies such as big data, metaverse, and virtual reality to distribute high-quality digital cultural and tourism IP content. The total amount of support for high-quality digital cultural tourism exhibitions, premieres, etc. shall not exceed 1 million yuan per year.
In recent years, Xuanwu District in Nanjing has taken the "culture and tourism+technology" dual wheel drive strategy as its core, reconstructed cultural scenes through digital technology, innovated tourism experiences, promoted the cultural and tourism industry to account for nearly 20% of GDP, received over 66 million tourists annually, and formed a new quality productivity of deep integration of culture, commerce, and travel.
As benchmark areas for smart tourism in Jiangsu Province, Zhongshan Scenic Area and Xuanwu Lake Scenic Area in Xuanwu District have been selected as provincial demonstration projects for smart tourism, and will host the National Smart Tourism Development Conference in 2023 to showcase their pioneering practices in the field of digital tourism.
From the holographic light and shadow show on the east bank of Xuanwu Lake illuminating the night sky of Jinling, to the dynamic long scroll reproduction of the Song Dynasty Nanjing style in the "Jinling Map" digital art exhibition, and to the country's first VR large space digital factory poised for development, Xuanwu District is building a "online+offline" full scene digital cultural and tourism ecology.
In terms of immersive experience, the "Ming Xiaoling Underground Palace VR Exploration" project launched by Zhongshan Scenic Area has become a model. After wearing VR devices, tourists can "travel" to the virtual underground palace and deeply perceive the architectural wisdom and cultural codes of the Ming Dynasty royal tombs through light and shadow storytelling and interactive installations.
The large-scale immersive art exhibition of "Exploring the Classic of Mountains and Seas" and the light and shadow art exhibition of "The Classic of Mountains and Seas in Search of Traces" have successively opened in Xuanwu. As one of the three ancient wonders, the "Classic of Mountains and Seas" records legendary stories such as Kuafu chasing the sun, Jingwei filling the sea, Yi shooting the ninth day, and Gun Yu controlling the water. There are also many unfamiliar contents such as ethnic products, medicinal sacrifices, and witch doctors in the mountain and river roads.
At the same time, local digital cultural and tourism enterprises continue to innovate. High quality digital cultural and tourism enterprises such as Wormhole Chuangxiang, Dasqi, and Toushi Technology continuously innovate and launch products such as naked eye 3D and holographic projection.
In the VR exhibition "Looking at the Central Axis of My Heaven and Earth" in the wormhole space, the world's most advanced technologies such as large space VR, virtual reality, and spatial computing are used for creation. The audience will wear VR glasses and equipment, and under the leadership of the virtual character Liu Bingzhong, they will overlook the overall layout of Beijing's central axis from the South Gate, follow the ancient people on a night tour of the Forbidden City, play drums and interact on the Bell and Drum Tower, and finally leap over the northern section of the central axis building to Tiananmen Gate to see the red flag flying.
In addition, on April 22nd, the Xuanwu XR Digital Innovation Center officially opened, simultaneously unveiling the Digital Culture and Tourism Industry Fund, Industry Alliance, and Large Space Digital Factory, forming an industry empowerment system of "one base, one fund, one alliance, one platform", providing full chain support for regional digital culture and tourism enterprises.
In order to create a better cultural and tourism brand and promote high-quality development, Xuanwu District has made more active and beneficial explorations, further enhancing the level of regional cultural, business and tourism integration development.
