Recently, the Office of the People's Government of Xishuangbanna Prefecture issued the "Digital Xishuangbanna Development Plan (2025-2035)".
According to the Development Plan, the construction of Digital Xishuangbanna will achieve results by 2027. The Xishuangbanna Cloud Computing Big Data Center has achieved 100% substitution of information and innovation, with intelligent computing power accounting for 30%, forming more than 5 demonstration application scenarios of "digital twin+AI big model". Create two or more well-known digital cultural IPs, continuously upgrade digital museums and libraries, and enrich the digital cultural experience.
Among them, creating a new immersive tourism scene of "technology+" in the field of culture and tourism, and creating a new interactive tourism experience of "culture+".
Focusing on the application of global tourism scenarios, supporting the research and development of new digital tourism products, and expanding the supply of digital tourism products. Strengthen the integration and application of 5G technology in tourism formats such as rainforest hiking trails and interactive elephant observation, and stimulate market demand for "5G+" in ecological tourism, sightseeing tourism, and leisure tourism.
Support the large-scale development of 5G+4K/8K ultra high definition video, 5G smart navigation, 5G+VR/AR immersive tourism and other applications, and create the Xishuangbanna Digital Cultural Tourism Carnival. Support market entities to use digital technologies and equipment such as holographic imaging and naked eye 3D to create a number of immersive digital tourism experience spaces that integrate online and offline in tourist attractions, resorts, leisure blocks, and other places.
Encourage scenic spots to use tourism digital people to provide intelligent services such as route planning, information inquiry, and tour guidance for tourists, creating an immersive interactive tourism experience. Exploring the construction of the Xishuangbanna tourism metaverse based on ethnic characteristics, tree shadows, and other tourism elements.
Promote cooperation between art troupes, performance agencies, performance venues, and digital empowerment enterprises, using digital technologies such as high-definition imaging, dynamic capture, and real-time rendering to deeply utilize cultural and festival IPs such as Menglong Palace (Dai Palace), Water Splashing Festival, and Tea Horse Ancient Road. Create interactive viewing modes and immersive performing arts new projects, and strive to launch digital cultural tourism related projects in 85% of 3A level or above scenic spots in the state.
Encourage the creation of virtual entertainment content, virtual performances, and online exhibitions, expand digital channels such as live streaming and online on-demand, and promote the comprehensive upgrade of digital entertainment from content production to dissemination methods.
At the same time, the Action Plan for Innovative Development of Smart Tourism clearly proposes to encourage various cultural and tourism venues such as cultural and museum venues, archaeological site parks, and tourist attractions to use cutting-edge technologies and equipment such as virtual reality (VR) and augmented reality (AR) to create new spaces for immersive experiences in smart tourism, thereby cultivating new scenes for cultural and tourism consumption.
Under the guidance of the policy, the construction of Xishuangbanna's smart tourism scenic spots has been continuously promoted, and 13 scenic spots, including Xishuangbanna Tropical Botanical Garden, Wild Elephant Valley, Manting Park, etc. of the Chinese Academy of Sciences, have completed the transformation of smart projects. In addition, the field of smart healthcare is constantly expanding new service models. More than 10 hospitals have completed information technology upgrades, and the State People's Hospital has piloted the construction of a "one click admission" system. It has also cooperated with West China Hospital of Sichuan University and the "ASEAN Ten Plus One" project to provide remote medical services at home and abroad.
In terms of digital infrastructure construction, Xishuangbanna has built 4961 5G base stations (physical base stations), with 37.22 5G base stations per 10000 people. The proportion of 5G users is 66.82%, ranking second in the province. At the same time, the construction of computing infrastructure is also accelerating its layout, with cloud computing centers, Xinchuang Cloud, and other facilities being built successively, significantly improving the independent and controllable capabilities of storage and computing service resources.
In addition to Xishuangbanna, cities such as Lijiang, Dali, and Kunming are also actively promoting the quality and expansion of tourism, continuously improving the level of tourism services. For example, Dali has launched Yunnan Province's first metaverse immersive experience scenic area operation project, which integrates innovative elements such as cultural IP and AR on the basis of the 4A level tourist attraction Butterfly Spring, upgrading the tourism experience from "just taking a quick look" to "enjoying it". Lijiang integrates cultural relics, historical sites, and red resources, creating multiple immersive tourist experience routes and hiking trails. Kunming has officially opened the "Ten Thousand Years of Civilization" AI+VR immersive exploration exhibition, breaking the limitations of time and space with the help of artificial intelligence and VR technology.
In the context of the digital age, smart tourism has become an important driving force for promoting the transformation and upgrading of the cultural and tourism industry. Yunnan should fully utilize modern information technologies such as big data, cloud computing, and artificial intelligence to create a smart tourism service platform, integrate various tourism resource information, provide personalized tourism planning and booking services for tourists, and use data analysis technology to accurately grasp tourist needs and market dynamics, providing scientific basis for the development of the cultural and tourism industry.
