On September 24th, it was reported that during the 2025 Changchun Air Show, Ideal Automobile was accused of using the images of military aircraft models such as "J-20, J-10, and KJ-500" under China Aviation Industry Corporation (AVIC) without authorization in poster promotion, which sparked controversy. According to reports, on September 20th, AVIC issued a letter demanding that Ideal Automobile immediately cease all dissemination of infringing content and formally apologize to AVIC.
In response to this, Ideal Automobile stated on the 24th that we had indeed received a letter and image from the "China Aviation Industry Culture Center" through informal channels, and were concerned about the authorization questioning of the theme poster "Dreaming with the Country and Walking with Home". Considering the aviation related issues involved, our company attaches great importance to them and has suspended relevant publicity as soon as we receive the pictures in the letter. We have proactively established contact, communication, and verification with the "China Aviation Industry Group Co., Ltd. Brand Operation Management Center" and the "China Aviation Industry Culture Center".
Ideal Automobile stated that the "Dreaming with the Country and Walking with Home" theme promotion mentioned in the letter image is one of the cooperation projects between Ideal Automobile Changchun Sales Company and Changchun Aviation Exhibition, and related activity information is released around the theme of the aviation exhibition. We have also communicated and confirmed with the Changchun Aviation Exhibition before using this theme. The other picture seen by the public, which depicts the ideal MEGA in the same frame as the main building of the Changchun Air Show, was taken on site with the permission of the Changchun Air Show operation service provider to ensure the use of vehicles and the construction of the air show center.
On the evening of the 24th, personnel from AVIC stated that the AVIC Brand Center is responsible for the registration, rights protection, promotion, and cultural and creative development of the group's military aircraft image. The Brand Center has never granted authorization to so-called aviation exhibition service providers for AVIC aircraft models, which means that Ideal Automobile has not obtained authorization for military aircraft images such as the J-20. The claim of "communication and confirmation with Changchun Aviation Exhibition related service providers" has no legal effect.
