On September 10th, Alibaba's confidential project was announced today, officially releasing the world's first ranking generated based on real user behavior, the "Gaode Street Sweeping List".
At the same time, Gaode has also launched the "Fireworks Good Store Support Program", which encourages users to consume in store by distributing over 1 billion yuan in subsidies, helping to increase customer flow for fireworks stores. It is expected to attract an additional 10 million customers for offline stores every day.
At today's press conference, Guo Ning, CEO of Gaode Map, announced that Gaode Street Sweeping List will never be commercialized. Authenticity is the core vitality of rankings, and the core goal of sweeping the streets is to truly reflect users' choices. We believe that enhancing consumer trust will help boost consumer confidence, enable businesses to focus on their operations, customers to consume with peace of mind, and make the offline service industry healthier and more sustainable
The Gaode Street Sweeping List is a real and trustworthy list that cannot be scored through users' "behavior+credit", thus rebuilding a credit system for offline services.
At present, the "Street Sweeping List" has been placed at the core of the homepage of Gaode APP.
The ranking is based on data from over 7 million restaurant locations nationwide, processing 120 million daily life service searches and 13 million navigation needs. By analyzing users' real behaviors such as "special trips" and "repeat customer ratios", multi-dimensional rankings are generated, including "tire wear list" and "local people love to go list", which are dynamically updated daily.
At the same time, Gaode Map has issued 200 million yuan worth of exclusive in store travel subsidy coupons and 950 million yuan worth of consumption coupons to users whose departure or destination is offline merchants, encouraging users to visit. And provide precise exposure of 50 million traffic and platform incentives of 30 million yuan for high-quality fireworks shops, widely inviting industry experts to help the shops produce high-quality promotional content.
Among them, the first batch of 2962 characteristic small shops covering 61 cities across the country include deep alley old shops that have been passed down for several generations, as well as family run couple friendly small shops, and good shops that rely solely on reputation rather than traffic. In the future, Gaode plans to expand the "Fireworks Shop List" to more cities across the country.
