On May 21st, Andrei Iordache (HERE Technologies Director Industry Solutions) discussed the intersection and integration of artificial intelligence (AI) and location intelligence in the automotive industry from a global perspective at the "Spatio Temporal Intelligence Refactoring the World" -2025 Global Spatio Temporal Intelligence Conference (WGDC25), and how they shape the future of software defined cars. He believes that as a leading global navigation technology service provider, it is necessary to find the right balance between a strong automotive safety framework and rapid iteration and technology deployment, and to customize according to the needs of customers in different regions under the trend of global software development.
In Andrei Iordache's view, the intersection of artificial intelligence and location intelligence will shape the future of software defined vehicles, including automotive automation and electrification, how users use cars and their demands, and technology driven by artificial intelligence and cloud computing. Vehicle testing based on virtual scenes built on real-world models, utilizing immersive digital cockpits for user experience and functionality, continuously evolving the lifecycle of vehicles. The constantly changing global automotive landscape has changed the traditional "hardware prototype before software development" automotive development process, making vehicles increasingly a product of ecosystem collaboration rather than independent construction of isolated participants. Host manufacturers, software companies, location intelligence companies, etc. need to work closely together.
According to Andrei Iordache's vision, in the future, every car will be able to obtain real-time location data, and the future map will be a combination of human navigation maps and high-precision machine perception maps, no longer a one-way "cloud to car", able to provide consistent and excellent experiences in different scenarios (human driving and machine driving).
Up to now, HERE has been cooperating with the automotive industry for over 40 years, and more than 70 passenger car production brands are using the company's location technology solutions; More than 220 million cars on the road are equipped with its location services; In the field of assisted driving and autonomous driving, over 54 million vehicles have adopted the company's solutions; Mass production solutions have been provided for L2+, L3 and higher level auto drive system, and more projects are being promoted. At present, HERE is also using AI technology to innovate the location data processing mode, providing high-quality maps and location intelligence solutions. Its AI map architecture can update road information in real-time, plan electric vehicle routes, and achieve location-based intelligent guidance through AI intelligent assistants that interact with natural language, redefining human vehicle interaction.
