On the evening of September 25th, after the annual speech, Lei Jun, Chairman and CEO of Xiaomi Group, also accepted an interview with the media, in which he talked about unfriendly voices against Xiaomi car owners on the Internet, and even extreme attacks on Xiaomi car owners. In response to this, Lei Jun said, "Xiaomi Auto has become one of the most severely blacklisted car companies on the entire network after its release. This time, six ministries and commissions are cracking down on the black water army and black public relations, and we support them with all our hands. In this regard, Xiaomi Auto is a victim. We hope that the whole society will call for the crackdown on the black water army and black public relations, as they have caused many difficulties in the development of the industry
Not long ago, the CCTV Finance program "Economic Half Hour" also aired content on the background of black PR, and four car companies, Xiaomi, Xiaopeng, NIO, and Shenlan, were interviewed. In fact, as mentioned in the article, the official website of a short video quotation platform shows that a car blogger with 600000 fans can quote 18000 yuan for a single 1 to 20 second video commercial order, 26000 yuan for a 21 to 60 second commercial order, and 38000 yuan for a commercial order over 60 seconds. CCTV also named classic cases in the past, including the incident of "Xiaomi car door not opening after collision". The blogger involved has been arrested according to law, and his video account has been suspended since November 18, 2024.
In addition, Lei Jun also mentioned this time: "During the SU7 press conference, I introduced to everyone that Xiaomi Auto is a latecomer, and I am sincerely grateful to all the pioneers in the new energy vehicle industry. At the end of 2023, we paid tribute to the pioneers in the industry with a very serious approach, and we are very grateful for everyone's contributions.
As a latecomer, Xiaomi has enjoyed many benefits of the times and has a responsibility to help the entire industry progress. So after joining the automotive industry, we have always emphasized win-win cooperation. In the past year and a half, we have effectively promoted cooperation between industries. I think domestic cars are making progress today, so there's no need to make them look bad. ”
