On August 21st, Xiaomi Lei Jun announced on his personal Weibo account that the Xiaomi SU7 Ultra billboard was officially unveiled at the Capital Airport. Lei Jun also asked netizens in an interactive tone, "Do you think that more advertising should be done for models like Ultra to let more people know? ”It is interesting that Lei Jun's Weibo post misspelled the order of the word "debut", which caused netizens to correct and remind him. A netizen said, "Weibo may really have been written by Mr. Lei himself
From Lei Jun's Weibo content, it can be seen that Xiaomi SU7 Ultra's decision to place billboards at the Capital Airport is clearly aimed at the airport's huge passenger flow and high exposure. As an important transportation hub in China, Capital International Airport receives and transports a large number of domestic and foreign passengers every day. Its advertising space has the advantages of wide coverage and high dissemination efficiency, which can enable Xiaomi SU7 Ultra to quickly reach potential consumers in different regions and circles.
On August 18th, a research institution released a sales ranking for the luxury market with a sales volume of over 500000 yuan from January to July 2025. Among them, Xiaomi SU7 Ultra ranked first in the sedan market with a sales volume of over 500000 yuan and first in the pure electric market with a sales volume of over 500000 yuan. Li Xiaoshuang, Vice President of Xiaomi Auto, said that this is equivalent to selling one Xiaomi SU7 Ultra for every three pure electric cars sold in the luxury market above 500000 yuan. As an important model in Xiaomi's automotive camp, the SU7 Ultra has already accumulated a lot of reputation. With the help of the high traffic platform at Capital Airport, it is expected to further expand its promotion and attract more consumer attention.
