Recently, the Chengdu Municipal Bureau of Culture, Radio, Television and Tourism issued a decision on promoting the deep integration of culture, commerce, sports and accelerating the construction of a world cultural and tourism city and an international consumption center city.
According to the Decision, by 2027, the development pattern of Chengdu's deep integration of culture, commerce, and sports will continue to be optimized, and the influence of the "Three Cities and Three Capitals" will continue to increase, with a total retail sales of consumer goods reaching 1.2 trillion yuan.
The Decision points out to strengthen technological empowerment and vigorously develop cultural and creative industries.
Promote the research and transformation of technologies such as artificial intelligence, metaverse, blockchain, Internet of Things, and new displays, expand their applications in cultural relic restoration, copyright protection, and integrated consumption scenarios, develop immersive projects such as digital exhibitions, cloud performances, and virtual fashion, and promote the intelligent integration and digital transformation of the entire cultural, commercial, and sports chain.
Develop new business models such as "artificial intelligence+cultural and creative", "immersive experience+cultural and creative", "science fiction+cultural and creative", establish the "Tianfu Changdao" digital cultural and creative brand, optimize and strengthen key parks such as Shaocheng International Cultural and Creative Valley and Chengdu Film and Television City, continue to host the China Network Audiovisual Conference, enhance the carrying capacity of the China (Chengdu) Network Audiovisual Industry Base, build the "Shoot in Chengdu" service platform, and comprehensively build a world-renowned cultural and creative city.
In line with the trend of customization, platformization, and sharing, we will innovate and develop digital consumption, focusing on areas such as intelligent networking, autonomous driving, and digital cultural heritage. We will cultivate a group of digital consumption enterprises that are driven by related ecosystems, innovation, and entrepreneurial incubation, and strive to build a value symbiotic business ecosystem.
The essence of digital cultural tourism lies in realizing the digital transformation of cultural and tourism resources. It is a deep integration of technological hard power and cultural and tourism soft power, and a key strategic pivot to promote urban digital transformation. Normally, digital cultural and tourism projects can drive the value extension of surrounding industries by 3 to 5 times.
In recent years, the level of Chengdu's cultural and tourism industry has continued to rise, and the number of digital cultural and tourism enterprises has exceeded 1000. Among them, there are over 100 companies with an annual output value exceeding 100 million yuan, such as Tencent, Ctrip, Migu Music, Sobei Digital, Zhongke Daqi, Fangtian Shenghua, and Jimi Technology. At the same time, 19 national level digital cultural and tourism platforms, including the China (Chengdu) Network Audiovisual Industry Base, have also taken root in Chengdu.
Last year, the added value of Chengdu's cultural and creative industry successfully exceeded 280 billion yuan, becoming a leading highland for the digital cultural and creative industry in central and western China. This year, the "Several Policies of Chengdu City on Cultivating and Developing Digital Cultural and Creative Start up Enterprises" were introduced, which clearly focus on six core tracks: film and television animation, gaming and esports, creative design, digital music (performing arts), online literature, digital cultural equipment, as well as emerging formats such as artificial intelligence+cultural and creative, metaverse+cultural and creative, immersive experience+cultural and creative, science fiction+cultural and creative, and provide up to 1 million yuan of financial support for a single project.
In terms of innovative consumer scenarios, Chengdu has emerged with numerous immersive experience projects, such as the "Several Meters" metaverse drama project, the "Cosmic Conjecture · Departure" large-scale universe exploration themed VR immersive experience drama, the "Return to Sanxingdui Ancient Shu Kingdom Fantasy Journey VR Immersive Exhibition", and the "Age of Life Immersive Exploration Experience".
In terms of facility platform construction, as a national digital economy innovation and development pilot zone, Chengdu has over 80000 5G base stations, ranking first in the western region in terms of computing power scale, and has significant advantages in digital infrastructure. At the same time, new infrastructure such as national supercomputing centers and artificial intelligence computing platforms are also readily available. Last year, Chengdu successfully connected the demand channels between supercomputing centers, intelligent computing clusters, and small and medium-sized enterprises through the form of "computing vouchers", achieving dynamic scheduling of computing resources. This case was also selected as one of the first typical cases for the construction of the National Digital Economy Innovation and Development Pilot Zone.
It is worth mentioning that the metauniverse is recognized as the ultimate form of the next generation Internet, and the domestic and foreign metauniverse industry, academia and government are actively participating in the development of the metauniverse. As a culmination of high technology, the metaverse has powerful functions and a wide range of applications, and tourism is one of them.
The Action Plan for the Development of Chengdu's Metaverse Industry (2022-2025) clearly states that by 2025, the Chengdu metaverse industry system will begin to take shape, and the scale of related industries will strive to reach 150 billion yuan. At the same time, Chengdu will actively build digital consumption scenarios such as virtual try on, AR shopping guidance, and AR interactive games, support the development of virtual entertainment events, and strive to create immersive "cloud live" experiences.
