Recently, Jinniu District of Chengdu officially released the "Implementation Opinions on Promoting the Deep Integration of Culture, Business, Tourism and Sports Development and Accelerating the Creation of an Urban Cultural and Tourism Vitality Zone".
According to the Implementation Opinions, by 2027, the development pattern of deep integration of culture, commerce, and sports in Jinniu District will continue to be optimized, with the added value of cultural and creative industries, total tourism revenue, and total scale of sports industry reaching about 25 billion yuan, 44 billion yuan, and 13 billion yuan respectively; By 2030, the comprehensive development pattern of urban cultural and tourism vitality areas will be fully presented, with a focus on developing cities through culture, commerce, tourism, and sports. The comprehensive level of urban cultural and tourism vitality areas will reach a new level.
The 'Opinions' involve various aspects such as the integration of cultural, commercial, and sports scenes with the characteristics of Jinniu, the integration of the' cultural and tourism+'industry system, cultural and tourism services, and reform and innovation.
Build an immersive humanistic experience new space that integrates art appreciation, aesthetic living, ecological leisure, and creative consumption. Among them, "Zaozi Lane" focuses on traditional Chinese medicine culture, aiming to cultivate characteristic consumption scenes such as "Health Market" and "Qihuang Ask", and create a health and wellness consumption destination that showcases the charm of Chinese medicine and experiences leisure in Chengdu.
Promote the application for World Heritage status of Sanxingdui Jinsha Site and implement comprehensive development of the Huangzhong area outside the Jinsha Site; Research and promote the construction of the Jinniu Road themed museum, continuously improve the quality of the New Jinniu Park Capsule Museum, promote the creation of the Yiyuan Garden Art Museum as a 3A level tourist attraction, and support the upgrading of Chengdu Botanical Garden to become Chengdu National Botanical Garden.
Accelerate the construction of e-sports themed entertainment complexes and digital economy industrial parks, attract and train leading enterprises in e-sports events, cultural and creative design, digital music copyright operation, and promote the application of digital technologies such as artificial intelligence, metaverse, and the Internet of Things in the fields of culture, commerce, and sports.
In recent years, Jinniu District in Chengdu has actively implemented the "Culture and Tourism+" strategy to promote the organic renewal of the city. By carefully creating a series of representative IPs such as the "Tianfu Cultural Landscape Axis" and the "Rongbei Business District", Jinniu District continues to rejuvenate its urban appearance and enhance its urban quality. At the same time, the district also leverages digital technology to empower projects such as "Golden Bull Treasures" and "Jiaozi Cultural and Creative", allowing traditional culture to be integrated into people's daily lives in a more vivid and lively way.
In the first half of this year, the first comprehensive tourism digital service platform in Jinniu District, the "Go Jinniu" comprehensive tourism smart platform, was officially launched. This platform integrates innovative features such as hand drawn maps, intelligent recommendations, and themed tour routes, providing citizens and tourists with an immersive experience of "advanced version of Taurus lifestyle", allowing people to deeply experience the unique charm of Taurus district.
In the field of digital cultural and creative industries, Jinniu District also has a variety of highlights. The immersive interactive experience project of "Spirit Cage VR" utilizes VR technology to allow participants to explore abandoned interstellar spacecraft from a first person perspective, fight alongside the wilderness hunter team, and face unknown challenges and dangers together, bringing an exciting experience. The Jimi Picture Book VR Theater utilizes metaverse digital technology to reconstruct a diverse and full field viewing experience, presenting the healing world of Jimi Picture Books in a 720 ° angle. It tells a warm and healing story about how to face loss and say goodbye to the past, immersing people in it.
Previously, the "Several Policies of Chengdu City on Cultivating and Developing Digital Cultural and Creative Start up Enterprises" clearly stated that it will focus on six core tracks: film and television animation, gaming and esports, creative design, digital music (performing arts), online literature, and digital cultural equipment, as well as new formats such as artificial intelligence+cultural and creative, metaverse+cultural and creative, immersive experience+cultural and creative, science fiction+cultural and creative. For individual projects that meet the criteria, a maximum of 1 million yuan in funding support will be provided, providing strong support for the development of the digital cultural and creative industry.
At present, Chengdu has over 1000 digital cultural and creative enterprises, and the added value of the cultural and creative industry exceeded 280 billion yuan last year, becoming an important highland for the digital cultural and creative industry in central and western China. As a national pilot zone for innovative development of digital economy, Chengdu also has significant advantages in digital infrastructure. The city has over 80000 5G base stations, ranking first in the western region in terms of computing power scale. At the same time, new infrastructure such as national supercomputing centers and artificial intelligence computing platforms are also readily available.
It is worth mentioning that last year, Chengdu also connected the demand channels between supercomputing centers, intelligent computing clusters, and small and medium-sized enterprises in the form of "computing vouchers", achieving dynamic scheduling of computing resources. This innovative measure has been successfully selected as one of the first typical cases for the construction of the National Digital Economy Innovation and Development Pilot Zone, providing useful reference for the development of the digital economy.
