Recently, NIO's all-new ES8 was officially released and began pre-sales. After the product launch on the 21st, the US stock market surged by 9.27%. On August 22nd, the Hong Kong stock market closed up 11.12%, and the US stock market rose another 14.44%. The company's total market value was $14.1 billion (about RMB 100.9 billion), returning to a market value of billions in the nearly year since October last year. Compared to the price of the second-generation ES8, the starting price of the all-new ES8 has dropped by nearly 100000 yuan. However, NIO Chairman and CEO Li Bin stated in subsequent media communication meetings that compared to the second-generation product, the gross profit margin of the all-new ES8 is not lower than that of the second-generation ES8.
With the launch of the all-new Ledao L90 and ES8, the increase in traffic from NIO has brought a lot of workload to frontline members (note: sales positions), but NIO strictly prohibits sales from trampling or defaming competitors. NIO's sales manager Yang Bo issued an email reminder that many Chinese new energy representatives, such as Wenjie, Jike, Ideal, Xiaomi, etc., have recently launched or are about to launch many new products. It is inevitable that users will make comparisons, and as NIO's partners, it is not allowed to criticize or defame them. He also said that encouraging everyone to actively recommend NIO to BBA users around them is the red line for managing sales.
Yang Bo also hopes that all districts and sales managers can do a good job in management, even if users choose other brands, they should become his best friend in the automotive industry. I believe he will also choose NIO in the future, cherish the present, do our best to do our job well, receive every user well, thank you all, and power up together
