The popularity of Xiaomi's second car far exceeds that of the first car. At around 10 pm on June 26th, Xiaomi Auto officially announced that the newly released Xiaomi YU7 model will exceed 200000 units in just 3 minutes. Affected by this news, Xiaomi's ADR per share rose by over 10% at one point.
Xiaomi's first SUV, the Xiaomi YU7, starts at 253500 yuan, with the Pro version priced at 279900 yuan and the Max version priced at 329900 yuan. The entire series has an ultra long range, with a standard version of 835km. The car has a maximum horsepower of 690PS, a maximum 0-100km/h acceleration of 3.23s, and a top speed of 253km/h.
It is worth noting that Xiaomi Auto announced at the YU7 launch event that the Xiaomi SU7/Xiaomi SU7 Ultra lock order has not been delivered to users, and the Xiaomi YU7 can be upgraded within a limited time from 22:00 on June 26th to 24:00 on June 29th. According to media reports, scalpers have already been mobilized before the official launch of Xiaomi YU7. On a certain second-hand trading platform, there are many scalpers who compete for the first batch of Xiaomi YU7 car orders on behalf of others, and the cost of competing is generally between 2000-10000 yuan.
Xiaomi YU7 competes with Tesla Model Y, but the starting price is 10000 yuan cheaper. Model Y is currently the best-selling car model worldwide. In the first five months of this year, the retail sales of Model Y in the Chinese market were 126643 units, with an average monthly sales of 25328 units. In the second half of last year, several domestic brands launched new products to "grab" the Model Y market, including the Xiaopeng G6, Zhiji LS6, Jike 7X, Ledao L60, Zhijie R7, Avita 07 and other models. However, in terms of sales, none of these models have affected the top selling position of Model Y.
Judging from the popularity of Xiaomi YU7 after its release, it poses a significant threat to the top selling position of Model Y. For Xiaomi Motors now, production capacity is the biggest bottleneck in front of them. The annual production capacity plan for Xiaomi's first and second phase factories is 150000 vehicles, totaling 300000 vehicles. Xiaomi recently acquired land worth 635 million yuan in Beijing, which is adjacent to Xiaomi's second phase of the automobile project and may be used to build the third phase of the automobile factory.
