Recently, the Chengdu Municipal Government Information Office held a press conference on a series of policies related to the digital cultural and creative industry in Chengdu, and released the "Several Policies of Chengdu on Cultivating and Developing Digital Cultural and Creative Start up Enterprises" at the conference.
It is reported that this policy is the first support policy in China that focuses precisely on the cultivation of digital cultural and creative startups. It aims to achieve a total scale of over 500 billion yuan in the six core industries by 2027, and build three industrial clusters worth billions of yuan by 2030, promoting the international competitiveness and global influence of world cultural and creative cities to a new level.
The policy provides full chain support for start-up enterprises from space to funding, from scenarios to talent, including "enjoy entrepreneurship support upon establishment", "move in with a bag" entrepreneurial space, "investment loan linkage" financial services, "investment and subsidy" R&D incentives, "government enterprise linkage" scene opening, and "tracking and accompanying" project incubation.
Among them, in the incubation of the "Tracking and Accompanying Running" project, we focus on six core tracks: film and television animation, gaming and esports, creative design, digital music (performing arts), online literature, and digital cultural equipment, as well as new formats such as artificial intelligence+cultural and creative, metaverse+cultural and creative, immersive experience+cultural and creative, science fiction+cultural and creative. A single project will receive a cumulative funding support of 1 million yuan. Establish a special service team based on the industrial park to provide full process tracking and assistance for selected projects.
At the same time, in terms of the opening of the "government enterprise linkage" scenario, no less than 50 application scenarios will be opened annually, with a maximum funding support of 500000 yuan. In addition, the Chengdu Science Fiction and Future Industry Development Fund has allocated a separate quota of 100 million yuan to establish a funding pool for start-up projects.
In recent years, Chengdu has improved its industrial level through the implementation of the "Park Establishment and Full Park" action, optimized its industrial ecology through the "Strong Chain and Supplementary Chain" strategy, and stimulated market vitality through the "Advanced Solution and Excellent Promotion" measures, continuously promoting the digital cultural and creative industry to move towards a high-quality development track.
Looking back, Chengdu's emphasis on the cultural and creative industry has been increasing year by year. In 2017, Chengdu first proposed the construction of a national important cultural and creative center, placing the cultural and creative industry at an unprecedented strategic height. In 2018, Chengdu held the World Cultural City Construction Conference, which clearly stated that building a world cultural and creative city would be the top priority. In 2022, Chengdu released the "14th Five Year Plan for the Construction of Chengdu as a World Cultural and Creative City", which clearly stated that Chengdu will focus on eight major industries including media, film and television, music and art, animation and games, and strive to build a digital cultural and creative industry cluster worth billions of yuan.
Under the dual promotion of policies and measures, Chengdu's digital cultural and creative industry has achieved significant success. At present, Chengdu has 690 large-scale digital cultural and creative enterprises, and the total scale of digital cultural and creative core industries has reached 381.9 billion yuan by 2024. The construction of Tianfu Changdao Digital Cultural and Creative Park, Chengdu Film and Television City and other parks has achieved remarkable results, attracting 11 chain leading enterprises and 7 listed companies to settle in, and has won titles such as the first copyright demonstration city in China and the national cultural and technological integration demonstration base. At the same time, Chengdu has also cultivated a series of phenomenal IPs such as "Ne Zha" and "King of Glory", as well as high-quality IPs such as "Covering the Sky" and "One Hundred Thousand Cold Jokes"
In the field of metaverse, Chengdu Natural History Museum has launched the "Cosmic Conjecture · Departure - Large scale Universe Exploration VR Immersive Experience Theater", which uses cutting-edge space computing technology to provide participants with a unique experience of exploring the universe in 2046. Yu Shang Mei Vanguard Theater has launched the VR immersive theater "My World is All About You", where audiences can instantly immerse themselves in the healing world of a few meters of picture books by wearing devices equipped with tactile feedback and temperature control modules. In addition, the Chengdu Tianfu International Animation City; Yuan Dreamland "; The XR Grand Space Experience Hall will also showcase the world's first AI+VR immersive experience play themed around the ancient Chinese mythological hero Hou Yi.
It is worth mentioning that the "Action Plan for the Development of Chengdu's Metaverse Industry (2022-2025)" clearly sets out the development goal of Chengdu's metaverse industry by 2025, which is that the industrial system will take shape and the scale of related industries will reach 150 billion yuan. To achieve this goal, Chengdu plans to reserve the meta universe IP, build an urban meta universe IP database, comprehensively sort out and strengthen the protection of city level IP such as the Land of Abundance, the Sun Bird, the Three Kingdoms Culture, pandas, Dujiangyan Irrigation Project, Xiling Snow Mountain, etc. At the same time, Chengdu will comprehensively explore original IPs, strengthen brand authorization and image marketing, encourage enterprises to activate urban IP resources, and promote the development of IP derivatives.
