On August 14th, Li Xiang, CEO of Ideal Auto, posted a message saying, "Why has the Ideal i8 received a good market response? Because the Ideal i8 is in a competitive arena of 'having or not having', there is no true competitor in terms of product strength. ”
Li Xiang said that if we divide the competition into two tracks: one is whether it exists, and the other is whether it is good or not. When the demand persists but is not timely identified and resolved, we are the first to solve it and enter the blue ocean market without a real competitor. Ideal i8 is currently at this stage. And when some competitors reacted and began to "cross the river by feeling their ideals", launching products similar to ours, they entered the stage of "good or bad" competition.
Li Xiang said that the Ideal i8 and Ideal MEGA are in a race track where there is no enemy and no one else; The Ideal L series is in the "good or bad" race of close combat, and for us, both tracks are important and need to be done well. The statement that categorizes their own product as "non competitive" has made netizens exclaim that the former Li Xiang has returned.
Li Xiang supported his viewpoint with his Ideal Wealth History: the Ideal ONE broke through the cognitive barriers of extended range technology, the L series pioneered the household space paradigm of "refrigerator, TV, sofa", and MEGA solved range anxiety with 5C supercharging, all of which succeeded in seizing the unmet "deep demand blue ocean". Nowadays, the i8, positioned as a full-size pure electric SUV, follows the same logic - when the 6-seater large space is combined with 800V ultra fast charging, there is no player in the market who can benchmark it.
