On June 30th, the Office of the People's Government of Yuzhong District, Chongqing issued the "Three Year Action Plan for High Quality Development of Key Emerging Industries in the Soft Information Field of Yuzhong District (2025-2027)".
According to the Action Plan, by 2027, the scale of key emerging industries in soft information technology will continue to expand, with a carrier area exceeding 200000 square meters and an output value exceeding 12 billion yuan. Among them, the artificial intelligence industry is expected to reach 6 billion yuan. Collect and release 50 excellent software products at the district level, and cultivate 10 excellent software products at the city level. Explore and carry out 10 scenario demonstration projects around the three major scenarios of intelligent production, intelligent government, and intelligent life, and construct 5 industry benchmark application scenarios.
The Action Plan has identified 13 key actions and 30 key tasks around four key emerging industries in the field of soft information, namely, satellite Internet, industrial Internet, artificial intelligence and the metauniverse.
Among them, in terms of cultivating the metaverse, this section proposes three key actions and eight key tasks: leading industrial innovation, strengthening and supplementing industrial chains, and promoting scene integration, and plans one column.
The Industrial Innovation Leading Action includes two key tasks: strengthening the integrated innovation of metaverse technology and enriching the output of metaverse terminal products, focusing on metaverse technology research and product development.
The action of strengthening and supplementing the industrial chain includes two key tasks: increasing the attraction of core node enterprises and encouraging weak chain node enterprises to do better and stronger. From the perspective of the metaverse industrial chain, the attraction and cultivation tasks are clearly defined for strong and weak chain links.
The promotion action of scene integration includes four key tasks: creating virtual real integrated cultural and tourism scenes, promoting immersive interactive consumption scenes, accelerating the construction of urban governance scenes, and exploring the creation of smart education scenes. The focus is on exploring the integration and application of metaverse technology, products and services with cultural and tourism, consumption, urban governance, education and other scenes.
The key project column of the Metaverse Innovation Action has planned three projects: Metaverse+Blockchain Technology Integration Innovation, Weak Chain Node Education and Strengthening, and Virtual and Real Cultural Tourism Construction of the "Yuzhong Universe".
At the beginning of this year, the Economic and Information Technology Commission of Yuzhong District, Chongqing issued a notice soliciting public opinions on the "Yuzhong District Key Emerging Industries High Quality Development Action Plan (2025-2027) (Draft for Comments)".
At that time, the Action Plan stated the following regarding the cultivation of the metaverse:
Create a virtual real integrated cultural and tourism scene. Encourage scenic spots such as Hongya Cave, Monument to the people's Liberation, Shiba Ladder, characteristic blocks, art galleries and museums to use holographic projection, naked 3D, digital human interpretation, XR guided tours and other technologies to create an immersive cultural tourism experience space with virtual reality interaction. Integrate and apply satellite Internet technologies such as LBS and high-precision visual positioning to accurately overlay geographic location, information point (POI) data and digital space, develop immersive tourism service products such as AR travel, VR cloud travel, expand the new model of VR panoramic tourism, and accelerate the implementation of projects such as "city wide AI private travel" and "intelligent human perception XR cycling system".
Promote immersive interactive consumption scenarios. Deepen the construction process of smart business district, support conditional business complexes such as Daping Shidai Tianjie, Monument to the people's Liberation Chaotianmen Business District to introduce artificial intelligence, virtual reality and other technologies, and explore a new mode of meta universe integration. Select a batch of digital consumption application scenarios such as virtual try on, digital human shopping guidance, and virtual live streaming, and create a new format and model of immersive consumption metaverse experience that integrates real numbers and links online and offline. Encourage traditional game companies such as Pasia Technology to combine metaverse technology to explore and develop metaverse games, and enhance the interactive experience of traditional games.
Yuzhong District, as an important region of Chongqing's software and information service industry (soft information industry), has a strong industrial foundation, with over 4400 various soft information enterprises and more than 68000 employees. With a good industrial ecology, Yuzhong District continues to accelerate the construction of the core competitiveness of the regional soft information industry.
As early as 2022, Chongqing actively laid out the development of related industries and launched the "Chongqing Software and Information Services Industry 'Starry Sky' Action Plan. In the same year, the "Action Plan for Innovative Development of Metaverse Industry in Yubei District, Chongqing (2022-2024)" was also released, actively encouraging the establishment of "Metaverse Modern Industry College" and "Metaverse Industry Education Integration Base" to promote the development of the metaverse industry towards clustering. In 2024, the High Quality Development Plan of Chongqing Software World Industry (2024-2027) was issued, which clearly defined that Yuzhong District will iteratively build a high growth future industry focusing on artificial intelligence, smart energy, meta universe, data services, satellite Internet, and financial technology.
With strong policy support, Yuzhong District has achieved remarkable results in 2024, attracting more than 600 software and information technology enterprises, absorbing more than 2800 mid to high end talents, and software business revenue exceeding 40 billion yuan. In terms of the annual comprehensive ranking and application scenario openness of the "Starry Sky" action plan, it ranks first in the city.
At the same time, Yuzhong District has set up courses with well-known universities such as Chongqing University, Chongqing University of Posts and Telecommunications, trained more than 400 blockchain composite talents, and set up industry education integration classes with leading enterprises such as ByteDance, Siemens, and trained more than 4000 digital talents annually.
In addition, in recent years, Yuzhong District has closely followed the development trend of digital industrialization and industrial digitization, focusing on key business formats such as digital cultural tourism, gaming and esports, animation and derivative industries, digital marketing and intelligent marketing, digital creative design, etc., strengthening the guidance of market entities, and promoting digitization as an important growth point for the development of cultural industries.
In the field of culture and tourism, multiple innovative projects have emerged in Yuzhong District.
The "Liu Cixin Cloud Science Fiction Universe" experience hall, which opened to the public on October 1st last year, is the first immersive metaverse experience hall in Chongqing. This project cleverly integrates the unique three-dimensional style of the mountain city with future science fiction literature. With the help of Chongqing's magical three-dimensional geographical pattern and cyberpunk urban style, it uses various interactive digital arts such as holographic projection, VR virtual reality, AR augmented reality, etc. to create a multidimensional and vast immersive space.
The VR space of "Adventure of Sanxingdui" in Longfor Era Tianjie combines Chinese cultural and historical IP with modern technology, allowing visitors to feel as if they are in the mysterious ancient Shu country, experiencing the hidden and glorious history firsthand, and experiencing the light of Chinese civilization. The VR space of "A Dream into the Tang Dynasty" at the China Three Gorges Museum in Chongqing uses the latest NOLO SONIC2 spatial computing equipment to lead visitors to explore the yet to be excavated Zhaoling Mausoleum, watch the exciting fighting scenes of Tang Dynasty famous generals, and enjoy the magnificent scenery of Chang'an Ancient City.
It is worth mentioning that the "Action Plan for the Development of the Metaverse Industry in Chongqing (2023-2025)" proposes a clear goal that by 2025, the scale of the metaverse related industries in Chongqing should reach 100 billion yuan, and a highly influential metaverse industry cluster and innovative application leading zone in China should be built.
The plan proposes to create a cultural and tourism metaverse, encouraging scenic spots, resorts, and characteristic neighborhoods to use technologies such as digital human explanation and XR guidance, develop new tourism services such as virtual tour guides and virtual explanations, develop immersive tourism service products such as AR escort and VR cloud travel, and expand new models of VR panoramic tourism. Support the integration of digital intelligence technology in cultural venues such as Chongqing Library, Chongqing Art Museum, Chongqing Industrial Culture Expo Park, Chongqing Grand Theater, and Three Gorges Museum, and accelerate the deep application of holographic imaging, augmented reality, 5G+8K and other technologies in book reading, cultural relic display and other fields. Encourage the development of virtual entertainment events, guide the combination of holographic projection, motion sensing interaction and other technologies with events, concerts, concerts, etc., and create a "super live" immersive experience that integrates reality and virtuality.
