On June 22nd, according to media reports, Liu Tao, the former Vice President of Ideal Automobile responsible for large markets, joined Chery's high-end brand Xingtu two months ago (around April 2025) as the Vice President of Xingtu Business Unit, in charge of brand strategy.
During his tenure at Ideal Auto (2021-2025), Liu Tao was responsible for the large market business, leading strategic co creation and market expansion, emphasizing the management philosophy of "inspiring goodwill towards people". Earlier, Liu Tao served as the VP of Business for Autohome's Information Center, responsible for the strategic planning and team management of Autohome's big content ecosystem. He has extensive experience in the fields of automotive media and marketing.
Xingtu is a high-end terminal brand under Chery Group, positioned as a "global intelligent new energy high-end brand". Relying on Chery's "Yaoguang 2025" technology strategy, Xingtu integrates core technologies such as Mars Architecture (M3X) and Kunpeng Power, covering all forms of power including fuel, hybrid, and pure electric. In March 2024, it launched the industry's first "whole vehicle+used car lifetime warranty" for all models.
