On September 10th, the General Office of the People's Government of Shandong Province issued the "Work Plan on Further Expanding Cultural and Tourism Consumption".
The Work Plan proposes to promote the prosperity of the "nighttime cultural tourism" scene, innovate the "digital empowerment" scene, and expand the "venue+" composite model.
Dig deep into local intangible cultural heritage, time-honored brands and other characteristic resources, and create differentiated scenes. Support the quality improvement of 100 provincial-level and above nighttime cultural and tourism consumption clusters, and create "small and beautiful" boutique performances, immersive experiences, and other projects.
Accelerate the construction of a number of digital cultural and tourism complexes with local cultural characteristics. Accelerate the research on technologies such as metaverse, digital humans, and virtual reality, and actively explore emerging formats such as immersive experiences, digital entertainment, esports, and tourism. Utilize immersive and digital methods to activate Qilu culture. Support the introduction of new formats such as immersive performances and digital experiences into cultural industry parks (bases), enriching diverse consumption scenarios.
Introduce diverse formats such as immersive exhibitions, art markets, and small-scale performances, and focus on creating a composite public cultural space that integrates cultural experience, leisure and social activities, and creative consumption.
Cultural and tourism consumption has a significant "multiplier effect" and is an important engine for promoting the expansion of domestic demand and driving economic growth.
In the first half of this year, the cultural and tourism market in Shandong received 410 million tourists and the total tourism revenue exceeded 500 billion yuan, both of which achieved a growth rate of nearly 10%. Entering the summer season, in July alone, Shandong Province received as many as 96.5 million domestic tourists, with domestic tourism revenue reaching 124.21 billion yuan, an increase of 10.3% and 10.6% respectively compared to the same period last year.
Currently, digital technology is deeply empowering the cultural and tourism industry, giving rise to numerous innovative scenarios and formats.
This summer, the digital immersive performance project "How to Tai'erzhuang" of the Tai'erzhuang Ancient City Renaissance Building opened for trial operation. This project utilizes virtual real fusion interaction and holographic projection technology to allow tourists to deeply appreciate the profound historical and cultural heritage of the ancient city in a unique way that is sensory, playable, and participatory. Jining Nanyang Ancient Town has launched a large-scale immersive VR project called "Flowing Civilization", which takes the magnificent history of the Grand Canal (Jining section) as the narrative mainline, cleverly integrates cutting-edge VR technology, and carefully carves out four magnificent epic chapters. Rizhao has released the first Jiang Ziya themed immersive performance in Shandong Province, "Jiang Ziya from the East China Sea". This performance revolves around the life of Jiang Shang during the Zhou Dynasty and utilizes cutting-edge technologies such as holographic projection and intelligent water curtains to create a new experience mode that combines "real-life performance+digital technology+light and shadow art". The audience feels as if they have traveled through time and space, deeply immersed in Jiang Ziya's legendary life.
In addition, the "Mount Taishan Shenqi" cross dimensional digital experience hall at the foot of Mount Taishan Mountain integrates the application scenarios VR、 Naked eye 3D and other digital technologies allow tourists to immerse themselves in the unique cultural and folk customs of Tai'an. At the Liaohe Ancient Street in Qufu, the immersive night tour project "Long Stay in Qufu" is launched with the help of cutting-edge light and shadow technology, showcasing the historical context and stories of Qufu in a panoramic manner. The first large-scale digital cultural and tourism VR experience hall in Heze - Lingjing Shanhaijing VR Immersive Full Sense Theater, based on the creation blueprint of "Shanhaijing", integrates local cultural legends, and uses cutting-edge VR and motion sensing technology to create an immersive fantasy experience with multiple plot characters for tourists.
