On October 30th, it was reported that Beijing Hyundai held a new car launch event, bringing the all-new pure electric compact SUV model EO Yiou. During this period, executives from Beijing Hyundai talked about the current marketing chaos in the automotive industry. He said that recently, many car manufacturers have started to deviate from their marketing strategies. Some companies repeatedly brainwash themselves by being far ahead; Some play the word game of "big characters attract attention, small characters exempt from responsibility"; Some people use limited edition hunger marketing to create a sense of anxiety like 'if you don't grab, you won't have it, you'll be caught up in the weekly rankings'.
From the pictures circulating online, a PPT filled with 32 words directly bombarded several car companies. Although not directly named, each word accurately hits the hot topics in the recent car industry. For example, the directional statements of "far ahead repeatedly brainwashing" and "eye-catching big characters, small characters exempt from liability" are very clear, and anyone who has knowledge of the industry should understand who they are referring to.
In fact, this is not the first time that Beijing Hyundai has fired a gun. In April last year, Wu Zhoutao, director and permanent deputy general manager of Beijing Hyundai, bluntly stated that there were some unreasonable competitive behaviors in the automotive market. He also cited some cases, such as relying on subsidy policies, squeezing suppliers, passing off inferior products as good, and even using false advertising in marketing to deceive consumers, relying on water armies and internet celebrities to attack competitors, and trafficking patriotic emotions to kidnap consumers.
