Recently, a car blogger revealed that several car companies have chosen Chengdu as the location for their new car launch event, due to concerns about; The City of Success "; The pursuit of symbolism. According to the blogger, a CEO of a car company bluntly stated:; Chengdu is; The city of success;. " According to reports, Chengdu proposed as early as 2015 to build a; The City of Success "; The city's positioning, attracting enterprises to settle down through measures such as venture capital and innovation platforms, has gradually been given more meaning by car companies.
According to the blogger, car companies have long considered the location of their press conferences. For example, SAIC General Motors was once criticized for; Southern Gathering of Wealth; The mystical suggestion is to attribute the success of the new car released in Guangdong to; South for Wealth "; However, the cars released in Beijing have all failed, leading to the avoidance of holding events in Beijing for several years to come. Coincidentally, SAIC Volkswagen insists on; Not suitable for leaving Shanghai; Using Shanghai as the main battlefield is also associated with feng shui layout.
However, with the prevalence of Feng Shui theory, industry data reveals a more realistic logic. The 2024 Chengdu Auto Show has been dubbed by multiple media outlets as the '; Supermarket "; The sales oriented attributes have weakened the value of its press conferences, and some car companies have turned to international auto shows such as Shanghai and Beijing to avoid drowning out the popularity of new cars. Expert analysis suggests that the location selection of car companies is actually a combination of market strategy and psychological suggestion.
Shanghai relies on '; Information Hub; Status, the radiation power of the press conference can cover the whole world; Chengdu, relying on the relatively high annual consumption growth rate in the southwest region, has become a bridgehead for car companies to penetrate the market. The so-called '; Metaphysics "; More importantly, it adds a cultural layer to business decision-making. The true determinant of success or failure may still be product strength rather than the hexagrams of feng shui masters.
